Inspired by the look of the fictional film “Tron”, we had to set five generica products of the company Ratiopharm into scene.
We created a packshot city to show exciting camera shots and different angles of the products. A huge tower in the middle marked the dramaturgical peak. The Brandenburg Gate and the Victory Column of Berlin modelled into the fictional city connected the venue place in the Admiralspalast of Berlin, where the company of Ratiopharm had their yearly conference. The Clip was shown as an introduction animation to the event and served as a illustrious opening.